This is a guest post by freelance writer Kimberly Crossland.
It wasn’t too long ago that quitting your day job to branch out on your own as a freelancer was terrifying. Freelancers weren’t used by many people a decade ago, so finding regular, steady work was a challenge not many people were willing to take.
Then, the recession hit and more people found themselves creating a new path in their life. Out of a job, talented, skilled people sought out to work on whatever projects they could get.
Now, the trend continues toward the freelance model. An increasing number of authors, publications and small businesses have picked up on the benefits of hiring a freelancer. As more freelance jobs become available, and more freelance job websites put contractors in touch with the authors and business owners that need their help, the life of a freelancer is more lucrative and rewarding than ever before.
Numerous studies show that freelancer income levels are on the rise, and with good reason. Authors, creative types, and businesses all seem to be willing to pay for highly qualified freelancers. Here are just some of the ways authors benefit when they hire freelancers to help with their book project:
In spite of the income levels of freelancers rising, the cost of working with a freelancer is still cheaper than hiring full-time help. This is much due to the type of contract freelancers and authors work with. There are no benefits that must be paid, no overhead costs, and there are no long-term commitments that either party must make, so there is little risk and a lot of return on investment.
Freelancers usually work on a per project basis. This gives them incentive to complete projects faster than those who work on an hourly rate.
Freelancers only take on as much work as they can handle. If they want to take on more work, and in turn make more money, they must complete their current projects in a timely manner. This gives them incentive to finish a task quickly and ahead of schedule – something every author needs so that they can publish their book and start generating sales.
Real Time Work
With the ease of publishing comes more competition. Today’s authors must stay on their toes to be competitive against other storylines and authors selling their book.
When you invest in a freelancer who has a pulse on today’s market, you work with someone who understands what you’re up against. In turn, they know how to make your project stand out among the large market of self-publishers, and other authors.
Higher Quality Results
Freelancers are in a unique position to regain their freedom and take control over their bank account with how they market their services, and how they perform. Each freelancer is impacted by the reputation they keep. When they deliver high quality results to you, the author, they position themselves to earn more business from you or your contacts down the road. Because a freelancer’s reputation can make or break their business, you can be confident that they will work hard to deliver the highest quality work to you time and time again.
Both authors and freelancers benefit from working with freelancers. With the increasing demand for this type of help in the book-publishing world, it is becoming increasingly important that freelancers position themselves in a way that shows the direct benefit authors. By keeping these immensely valuable benefits front of mind when targeting new clients, freelance writers, editors, designers, and publicists can win more clients and make more money. In the end, everyone wins!